The whole issue of commentary on women's events is worth keeping half an eye on as the Games progresses. According to research recently published in the boffinish journal Mass Communication and Society, academic studies have found that men's athletic events are shot much more "excitingly": more pans, zooms, cuts, and frequent close-ups. In fact, a recent study by two US academics noted that female athletes tend to be depicted as reliant on others – for instance coaches, team-mates, and family members – and that this view is endorsed by camera shots of their interactions with these individuals. Then there's the tendency to focus on female competitors' personal background as well as their looks, attitude and personality. By these kinds of techniques, "coverage of men's athletics seems 'historic' whereas the women's games are produced to look like 'just another game'".

That, or you could just play Benny Hill music. It's such a fine line, isn't it?